Hi, I’m Leigh-Anne, an award-winning marketer and brand strategist.

MY WORK

About Me

I’m a creative and passionate public relations professional who has been working in the marketing and communications field for the last 15 years. What does that mean exactly? It means I’ve worn many hats and have mastered the art of building a wagon while it’s rolling down a hill.

From Web development and social media management to writing, copyediting, graphic design, and photography, I’ve done just about everything that falls under the PR/marketing umbrella. Along the way, I found my passion: helping others succeed in achieving their dreams. I’ve worked with small businesses and startups, nonprofits, and independent professionals looking to make their marks on the world. My last 10 years have been spent in higher education where I’ve managed award-winning creative teams, built dynamic multimedia marketing campaigns, and established new and innovative ways to engage both current and prospective students. Learn more about what I do by visiting the skills section below or checking out My Portfolio.

EDUCATION

  • M.A., Professional Writing, New England College

  • B.A., English, Shepherd University
    Minor: Photography/Computer Digital Imagery 

  • A.A., Liberal Arts, Hagerstown Community College

CERTIFICATIONS

  • Google Analytics Individual Qualification

PROFESSIONAL AFFILIATIONS

What I Do

Whether it’s a brochure, a marketing campaign, a feature article, or content for social media and the Web, I strive to bring passion, creativity, and enthusiasm to everything I do. I’m a firm believer that there’s always a story to be found: You just have to draw it out and make it shine.

Branding

I specialize in brand strategy including brand launch and brand identity (including those pesky brand management and writing style guides).

Marketing

I know how to get the word out about your business, school, or program. I love creating multimedia, omnichannel marketing campaigns.

Public Relations

Need help building relationships between your brand and the public? Say no more. I’ve been working with colleges, small businesses, nonprofits, and independent professionals since 2002.

Professional Writing

If you can dream it up, I can help you write about it.
From press releases and feature stories to advertisements and promotional materials–even a technical manual or two. 

Copyediting

Chicago, AP, you name it–I can copyedit to any style you need. And before you ask, yes, I am a defender of the Oxford Comma. I won’t hold it against you if you decide not to use it though.

Social Media

I’ve been using social media professionally since 2007. I can help you get started on a platform or teach you how to take your social media to the next level including crafting policies and guidelines for your organization.

Get in Touch

Need help establishing your brand or getting started with social media? Give me a shout. 

hello@leighannelawrence.com

Connect

Follow me or just say hi!

“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.”

-Sarah Ban Breathnach