Network2Work Rebranding Project: 2018
Network2Work, formerly the Charlottesville Works Initiative, transitioned from the Charlottesville Regional Chamber of Commerce to Piedmont Virginia Community College (PVCC) in 2016. My department was charged with rebranding the program.
The left-hand image shows the original logo and the right-hand image shows the new, rebranded logo. The new logo utilizes the PVCC primary colors but retains the orange circle that appeared in the original design. The third image at the bottom is a visual representation of Network2Work, depicting the name of each sub-network and what services it provides as part of the program. The Network2Work logo appears in the middle as a means of linking the three sub-networks as one. The tagline, “Real Jobs. Real People. Realizing Potential.” appears on the outside of the graphic.
In my role as Marketing and Media Relations Director at PVCC, I served as the creative director for this project. Logo design and artwork was done by graphic artist Erin Chilton.